Bharat Anand is the Henry R. Byers Professor of Business Administration in the Strategy Unit at Harvard Business School, and the faculty chair of the HBX initiative. He also serves on the university’s HarvardX Faculty Committee. His research is in applied and empirical industrial organization, and examines competition in information goods markets, with a primary focus on media and entertainment. He is the author of “The Content Trap: A Strategist’s Guide to Digital Change” (Random House).
Scandinavian media giant Schibsted publishes Verdens Gang or VG, the number one online newspaper in Norway and the nation’s number two print daily. Schibsted’s approach to news is noteworthy because it “boasts some the most … Read more
While Schibsted has capitalized on the power of “user connections”—fostering the development of networks that connect users—Anand’s research also underscored the importance of “product connections.” One example is the case of complements—where a user’s value from consuming two … Read more
